president obama proposed 23 actions that would help reduce gun violence. among themg, ban on military-style assault weapons and high-capacity magazines, background checks. that is no surprise. strengthening mental health reporting and regulation. in reaction to the president, nra said, i'll quote them, only honest, law-abiding gun owners will be affected and our children will remain vulnerable. what is the nra strategy when it comes to this debate? here is tom foreman with an out front investigation on how the nra gets what it wants. >> are the president's kids more important than yours? >> in a hard-hitting response to calls to are new gun restriction, the nra has rolled out this ad attacking the white house saying the president is happy to have armed secret service agents protecting his children but for everyone else -- >> he is just another elitist hypocrite when it comes to a fair share of security. >> reporter: it is the latest muscle flex by the gun group superpac which last year spent more than $16 million from its deep war chest to influence politi